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Personal Branding

Be yourself, everyone else is already taken.

Oscar Wilde


Developing a reputation is inevitable, and will happen regardless of whether we want it or not. Branding ourselves means taking control of that reputation so that we’re in charge of how people perceive us. Someone’s reputation is about what people see, feel, think, do and say when they come to this person’s name. It’s what people say about us when we are not there.  

Personal branding is about using and adapting to a person, professional methods and technics usually dedicated to promoting a company’s brand. Maintaining a personal brand is our chance to show ourselves, our passions, our interests, and our skills off. Personal branding is essentially the ongoing process of establishing a prescribed image or impression about you in the mind of others. Personal branding showcases our story: what we are passionate about, what we bring to a team, our talents, and skills. For yourself and your clients, knowing how to represent yourself, your values, and your expertise and communicate this to your target audience succinctly is key to success.

This personal branding training course for Image Consultants will equip you with the essential skills needed to build a strong personal brand for yourself and your clients. You will become an expert at helping executive women and men, who want to look like inspiring leaders whilst keeping their own personality.

Course Content

Introduction to personal branding

First impression as part of personal branding

Online presence: the digital footprint​

Focusing on a positioning statement

Establishing a positive personal brand

Etiquette & protocol as part of personal branding

Your knowledge and skills will be reinforced with additional learning resources such as seminars, books, lectures, podcasts…

Various resources: case studies, debates, videos, real-life scenarios…

Designed for

This personal branding training course will benefit all excellent Image Consultants from a variety of backgrounds and skill levels who wish to improve their professionalism and effectiveness at work by attaining a higher level of image consultancy skills, including personal branding skills.

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